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VIDEO CONTENT WILL LEAD THE DIGITAL ADVERTISING GROWTH AT 32%; WORTH RS 14,281 CR IN 2019.

2019-05-10 Developer Seach Engine Optimization 370 view
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In India the digital economy is redefining day to day life of common people from one corner to another, from the biggest cities to smallest town and village. The power of digital technologies has accelerated the economic growth, created jobs, lifted millions out of poverty, put information into the hands of people of all over India. The huge penetration of cheaper smart phone and lowest rate internet data availability has become the massive source of changing people life every day.

The unprecedented growth of internet penetration and adoption is accelerating India and its digital advertising industry growth.  As per industry report, in India Digital Advertising to grow at 32%; worth Rs 14,281 cr in 2019.

The industry which is now worth Rs. 10,819 crore is expected to grow with a CAGR of 31.96% to reach Rs. 24,920 crore by 2021.

Video content will lead the rapid growth of digital advertising the report suggests that the biggest driver on mobile-first social platforms will be video content.

Spending on mobile videos has seen the highest growth, followed by display and social media. A major chunk of spending on mobile are made on social media (29%), followed by search and display.

Video, voice and vernacular will define the internet ecosystem of tomorrow. Digital transformation will be adopted at a substantial scale, which in turn, will increase the adoption of digital media at a rapid pace.