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12 points for powerfull seo

2015-12-10 marketing Expert Seach Engine Optimization 1223 view
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If you are going to make a website for your business, make sure it should be SEO friendly. So that whenever you do SEO for your website it should produce effective results and attract clients with whom you can do business transaction. To achieve excellent result through powerful SEO, ensure these 12 vital points are covered. 1. Responsive: Your site must be responsive, means device independent. Usage of internet from smart phone, tabs and multiple devices are going up at very high speed. If your site is not comfortable to be open on these devices it would be big hindrance to reaching to the consumer, who is searching through other than PC or Laptop. Therefore make your site responsive to devices which are being used currently especially mobile friendly. 2. Site Speed, Performance In SEO speed matters a lot as searchers do not have much time to wait for a site to be open. It is very important that our site should be quick to come on the screen of any size. Use speed analyzing tool like check page speed and other tools available with the help of these improve the speed and performance of your site. 3. 404 errors, Page Creation In case of failure of showing up a required page, 404 page pops up. It is a generic error given by browser that tells a visitor when a page they are looking for can’t be found. However for better SEO result we can have our own 404 error page, specially-designed that delivers the same message but in a more helpful, user-friendly way that honors the brand. It can tell the visitor what’s going on and what to do next. 4. Site Map Every Site must have a HTML sitemap, and every page should be linked to that sitemap, It could be in the footer. You should also have an XML Sitemap. Submit this to search engines for better result. 5. 301 Redirects A redirect is a way to send both users and search engines to a different URL from the one they originally requested. This Process of forwarding one URL to a different URL called Redirection. There are three kinds of redirections: a) 301: “Moved permanently”, Good for SEO b) 302: Found or moved temporarily c) Meta refresh A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. This is the best method for implementing redirects on a website. 6. Robots.txt file This is, a must have file for a site to do SEO, it does not matter whether this file contain something or not. What is important that this file must exist; The Robots.txt file tells the search engine spiders what not to index. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site. 7. Check crawler error reported Crawler error report tells us whether Google is unable to access the page, in case of accessibility failure of Google this is the first place we should visit and check what is the problem and what solution should be implemented? This can be found in the Crawler section of Google Webmaster Tool. 8. Fully qualified links Always use fully qualified links (http://www.URL) and include this in your site map as well.This will allow search engine spiders, browsers etc to establish a link between search and the page and locate the file effectively. 9. Static Pages Indexing problem of complex dynamic URLs and duplicate content is to hamper the effectiveness of search performance. The best way to handle it, make them static pages or you can use appropriate rewrite tools to simplify your complex dynamic URLs. The rewritten URLs will appear to be static Pages. 10. Alt Text or Alt Tags Alt Text is also referred to as alternative text or Alt Tags it is used to describe the image on your web page. Adding text to your photo on your website would give you three advantage in optimization i. When image fails to load: For any reason if a image fails to render on a web page the Alt tag / text will display in place. This means visitors to that web page understand what image should be there even though they are unable to see it. ii. Search engine understand it easily: When search engine crawl web page it is easy for them to understand text copy on page, however images are difficult read. This is where alt text comes to play. Alt texts tells search engine what the image is showing, allowing search engines to give users better result when performing an image search iii. A great place to include your Key word: To improve your image search ranking for that your main key word, Alt text is a great place to do that, however, it is important to use appropriate text that actually describes your image. Include only relevant keywords to the image being displayed, the keywords should describe the image effectively, otherwise, it could do more harm than good and negatively affect your website’s SEO. 11. Static Index Pages Theme of your site can be diluted and it can have a negative impact on rankings for key words,due to the basic requirements and nature of business make your home page with content constantly changing. To avoid this try to maintain group of constant text on the home page, this will act as a static index pages and be helpful in SEO. 12 Metadata Meta is a Greek word it means a set of data that describes and gives information about other data. Meta Tags are summery of a page put in a phrase, it describe a page’s content. It is used in only the page’s code. This help search engines what a web page is about. Meta stands for Metadata which gives you data about data on the web page. Type of Meta tags i. Meta Keywords attributes Relevant keywords of the page we are promoting through search. ii. Title Tags : It is a phrase / text we see at the top of the browser, Search engine take it as head line of the page iii. Meta Description attribute: brief description of the page. iv. Meta robots Attributes: Through this attributes we send clue to search engine crawlers (robots) so that they can take required action on the page. Out of these four, Meta description tag can be used powerfully, as it explains to search engine what the page is about. A compelling Meta description tag about the page, especially if the description includes the keywords, motivate searcher to click through to the site.